I have been using this product for a month now and I have never had the need to touch my plastic counterparts like Colgate, Pepsodent or Vicco or Sensodyne toothpastes. I take a pinch of the powder in the palm of my hand and then dab my bamboo toothbrush onto the powder and apply it to my teeth and do that 2-3 times until there is no powder left in my hand and then brush my teeth with the powder like I would with my toothpaste. This tooth powder cleans my teeth well and does not leave any plaque or stains. I have better breath that lasts longer than any conventional plastic toothpastes! My teeth have started to turn a bit white! Plus the price is worth it as it will last longer! I have been looking for such zero waste toothpowders in US and India far too long but none of them were as natural or as effective as this brand. Please do not change anything about this product.