Down to Earth - Sulphate-Free Natural Shampoo Bar for Stronger & Voluminous Hair

Down to Earth is protein-focused — built specifically for strengthening, adding volume and supporting fine or thinning hair. The hero ingredients are hydrolysed pea protein, moringa and flaxseed oil. Crans N' Roses is hydration-focused — built for dry, damaged and flaky scalps with cranberry extract, oat protein and sodium lactate. Both are sulphate-free and plastic-free — choose based on your hair concern.

Hydrolysed pea protein contains amino acids — the building blocks of hair. When applied topically it penetrates the hair shaft, rebuilds strength from within, reduces breakage and split ends, retains moisture to prevent dryness and adds visible volume and thickness. Particularly beneficial for fine, thin or breakage-prone hair.

Moringa is exceptionally rich in vitamins A, C, E and B-complex — nutrients that nourish the scalp and hair. It's also anti-inflammatory which helps maintain a healthy scalp environment and loaded with antioxidants that protect hair from oxidative stress and environmental damage like pollution and UV exposure.

Yes. We use Sodium Cocoyl Isethionate and Sodium Lauryl Sulfoacetate — both mild coconut-derived cleansers significantly gentler than the SLS found in most conventional shampoos. SLSA is frequently confused with harsh SLS but they are completely different ingredients. Safe for sensitive scalps and daily use.

It's a bio-based emollient derived from plant sources — a sustainable alternative to silicones. It gives hair a smooth, soft feel without the buildup that silicones cause over time. Clean, effective and biodegradable.

Yes — sulphate-free gentle cleansers won't strip colour the way SLS-based shampoos do. Safe for coloured, chemically-treated and keratin-treated hair.

Yes — 100% vegan and cruelty-free. No animal-derived ingredients.

Yes — Benzyl Alcohol, Salicylic Acid and Sorbic Acid. All naturally occurring — benzyl alcohol is found in many plants, salicylic acid from willow bark and sorbic acid from rowan berries. A much cleaner preservative system than parabens.