Can personal care go waterless?

At Bare Necessities, every innovation begins with one thought: how can we create products that care for you and our environment, equally?

Water covers nearly 70% of our planet, less than 3% of it is freshwater, and only a fraction of that is easily accessible. A study published on Science Direct by Sustainable Production & Consumption shows that around 4 billion people already face severe water scarcity each year, and by 2025, two-thirds of the global population could be affected.

Most of our daily essentials like shampoos, perfumes, handwashes are mostly water!

Your regular handwash? 90% water, only 10% active ingredients. So why waste water, pay to ship it, and add to carbon emissions when you can just add water at home?

We’ve created personal care that saves water, reduces waste, and keeps your routine simple, natural, and effective.

What makes us innovative?

Stir It Up Handwash Powder- just add water at home!

Why ship 90% water when you can mix it yourself? Light on packaging, low on carbon, and made with Reetha + citrus oils. Clean Hands, Clean Planet!

We are redefining everyday care with our solid deodorants!

No more chemical-loaded watery deodorants! We got you natural and vegan solid deodorants. No water. No waste. Zero toxins. Only confidence that smells amazing!

Waterless shampoo? Sounds wild, right ? Oh yes, we’ve cracked the formula, and your hair’s going to love it! We keep proving how luxury can be sustainable and zero waste with our shampoo and conditioner bars! Waterless, pH-balanced, and packed with nourishing ingredients.

And for the days when you skip the shower, our Mason & Co x Bare Dessert Dry Shampoo comes to the rescue, all-natural, cocoa-based, and aerosol-free!

No plastic bottles, no harsh chemicals, just luscious, happy hair.

At Bare Necessities, we recognize that reimagining formulations is also an ethical imperative. In a world where access to freshwater is becoming increasingly strained, sustainable innovations such as waterless formats signify a systematic thinking in how the personal care industry perceives and utilizes resources.

By prioritizing concentrated and solid formulations, from shampoo bars and solid deodorants to handwash concentrates, we at Bare Necessities seek to ensure our products remain effective without depending on large amounts of water. This approach reflects our responsible resource use and circular design, emphasizing that sustainability in personal care starts with how each product is formulated.