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Why the Beauty Industry Must Re-Think Packaging?

Why the Beauty Industry Must Re-Think Packaging?

Sustainability today surpasses buzzwords or catchy phrases. It’s a necessity. We are heading towards a direction where we are becoming more mindful of reducing our environmental footprint and that’s what we’re here to solve for at Bare Necessities

What if you could actually make a positive impact on the planet while improving your beauty regimen? The answer lies in reusing packaging and products, a simple yet effective approach that reduces waste and promotes a circular product life cycle

Why reuse your packaging, at all? 

Every year, millions of personal care containers, especially single use plastic containers, end up in landfills, contributing to the growing problem of waste. Each time we use a jar of lip balm or body wash, we aren’t thinking about tossing an empty jar or bottle into the trash. We use the product only for a few months, only for it to find its way to inhabit the planet for millions of years. Plastic bottles break down into microplastics, polluting the environment and harming the fauna inhabiting. 

Reusing beauty packaging can be a great way to alleviate the load on landfills, reduce plastic pollution and minimise the production of new materials, all while contributing to a cleaner, healthier planet. 

In many Indian households, reusing, repurposing and upcycling are practices that have been ingrained for centuries and have truly stood the test of time. From repurposing old jars to storing leftover food in handed over stainless steel dabbas, zero waste living has been an integral part of daily life. Embracing this tradition within your beauty routine is the next step to taking this mindset forward. 

And the best part? 

By reusing your beauty packaging, you can save money on storage solutions and reduce the need for new products! Get brand new jars, without burning a hole in your pocket! 

Manufacturer Responsibility:

As awareness around sustainability grows, manufacturers need to rethink their packaging and move towards adopting eco-friendly solutions. Moving away from single use plastic packaging in favour of reusable and recyclable packaging options is the way to go. Think glass jars, bamboo containers, cork lids, aluminum tins and tubes. These are durable, elegant and can be reused repeatedly. 

These alternatives would help cut down on plastic waste and naturally lend themselves to be refillable, therefore, extending their lifecycle. Reusable packaging reduces the need for new resources and limits the need and the subsequent environmental impact of manufacturing new containers.

At Bare Necessities, for example, we prioritise reusable packaging. We invest heavily in innovating with sustainable packaging through our glass jars, cork lids and aluminium tins that align with our zero waste ethos. 

And how can you reuse Bare Glass jars at home? 

The fun part of reusable packaging taps into your creativity and many times, laziness to repurpose what you already have. Instead of throwing away your empty jars, you can breathe second life into them using these fun ideas

  1. Storage boxes for your jewellery and accessories: Jars that once were home to luxurious moisturisers, can now hold your jewellery, hair pins, safety pins and other small accessories. Not only does this reduce clutter, but it also saves you money on new boxes or organisers. 

  2. Pickle and spice containers: In India, reusing containers for homemade pickles, podis, masalas, spices and more, is already deeply etched in our culture. Why not extend this age old tradition to your new age jars? Old jars are perfect for storing pickles or even creating your own DIY beauty products like scrubs or oils. 

  3. Gift cases: Empty jars can be doubled up as unique gift cases. You can fill them with thoughtful items such as jewellery or home made cake in jars! 

  4. Glass jar as a plant pot!: Glass jars can totally make for the cutest plant pots for your indoor greens. You know you can use it to make your own terrarium? 

And what if you cannot reuse your Bare Jars? 

Enter our Return Your Jars & Tins and Refill Program! 

The former program promotes sustainability by encouraging you to return Bare Jars by filling a simple form on our website. We handle the shipping, reuse the packaging and reward customers with a Gift Card too! 

The latter offers you a zero waste shopping experience. Bring along your own containers or use our glass jars to refill with your favourite Bare products, paying only for the weight of the product!

Very simply put, reusing is a way to embrace a zero waste mindset that nudges you to make a real difference as part of your daily life. So next time, you empty out a beauty product, think twice before tossing that container. For it might just be the perfect addition to your zero waste journey.