International Women’s Day | Collaboration & Change
“Her family are often amazed and surprised that all the products are handcrafted by her! And when asked when Bhuvana was the most proud of herself, pat comes the reply, “after coming to Bare”.”
The above words are from Bhuvana, our amazing production specialist at Bare Necessities. And her words echo a similar sentiment amongst all the amazing ladies in our manufacturing team.
We have an amazing women-run manufacturing team, who we constantly work to upskill and help them with financial inclusivity. Additionally, we work to source locally and ethically from suppliers who also work to empower women staff.
India’s share of women in the labour force in the market in 2021 was 20.3% and as per ILO estimates, the average employed Indian woman worked 44.4 hours per week (in the April-June 2018 period) as against the developing country average of 35-36 hours.
Our solution to this problem is to create alternate stable green jobs for local women. By emphasising the employment of women, Bare Necessities aims to give opportunities to the less privileged and together help in solving often-ignored yet growing problems of waste, while providing ethical and innovative solutions that benefit consumers and society.
Paving the way forward this women’s day
The future of sustainable businesses goes beyond environmental responsibility. It’s about creating a positive social impact, one that calls for inclusivity.
A way this can be done is by empowering women through green jobs, similar to the way we have done it with our women-run manufacturing team at Bare Necessities.
If you hold a position of power and you can create change through influence, advocate for change.
For instance, set a goal to procure from women-owned and women-led businesses. We not only source ethically and locally, but also work with suppliers, who work closely with underserved women to upskill them and provide them with employment opportunities. An example of this is Mason & Co, the first organic, single-origin chocolate business in India. Not only do we source from them, but we have joined hands to create two products - Mason & Co. X Bare Dessert Dry Shampoo and Mason & Co. X Bare Lip Balm.
As a conscious consumer, we implore you to spread the message about women-owned and women-led brands. Sharing the message about companies that prioritise women in their workforce is one of the easiest ways in which you can support and amplify the message.
Together, we can see a future of sustainable brands, with women at the helm of it.
P.S: Don't miss out on our Women's Day podcast episode. Our entire team came together for this and it's super fun. You can check it out here