Beforehand I did my research and found too many online products available as charcoal. I'll be honest I was almost convinced with some other product but I had apprehensions like what if I don't get suffice result as it was not at all cheap. So, I thought this will be my first charcoal experience and let's try with some pocket friendly product and if that goes well I'll switch to the my initial choice. Well! I won't because love your charcoal activated powder. I use it at night and I can feel the difference( constant application is must to get the results). Thanks. Keep innovating.